Better portfolios start with better problems.

Problem

Portfolios collapse when the brief was ‘I wanted to try glassmorphism.’ Beautiful screens cannot rescue a problem nobody had.

How it works

1. 01You answer a few tight questions about context, user, and stakes.
2. 02The tool writes a brief with a job-to-be-done, a constraint, and a success test.
3. 03You take that brief into studio or self-initiated work.

Example output

Brief: Reduce missed doses for a 70-year-old who shares a phone with her daughter. Constraint: works in a two-bar network. Success: she can complete the task without asking for help.

What you get

• A brief builder that refuses vanity projects.
• A one-page problem statement you can paste into a case study.
• Buy once. Write as many briefs as you need.