01
Design is infrastructure, not decoration.
The visual layer is the last 10%. The preceding 90% is architecture, governance, and intent.
02 / About
20 years at the intersection of architecture, logic, and humanism.
Product design leader, systems thinker, and AI product builder. I work across complex products, operating systems, AI experiences, and founder-led ventures. Alongside product work, I teach design and AI, using the classroom as another environment for testing methods, frameworks, and ways of working.
Product Design Leader · Systems Thinker · AI Product Builder
14+
Years in product & design
Enterprise + startup
Product experience
500+
Students taught
What I believe
02
Systems are the deliverable, not artefacts.
Individual screens are artefacts. The system that generates them consistently at scale is the only thing worth building.
03
AI amplifies human judgment, not replaces it.
The question is never “can AI do this?” The question is “which judgment should remain human?”
04
Transparency is a competitive advantage.
Transparent pricing, process, and constraints. Clients who know what they are buying make better decisions.
05
Children deserve tools built for them.
Bolo Buddy was built from first principles for children aged 2–8 — not an adult product scaled down.
06
The grid is not a constraint. It is freedom.
Swiss typographic style is the only system that scales from a business card to enterprise software without losing integrity.
20 years · 5 chapters · 1 direction
2023 — Now
Founder / Product Design Leader
EQTY · GWK Ghostwriter · Growing With Kid · Bolo Buddy
Building products, systems, and ventures. Teaching continues alongside founder and product leadership work.
2019 — 2023
Staff UX Consultant → Senior Manager UX
Nagarro Technology · Rapipay Fintech
From staff consulting across enterprise delivery to senior UX management in fintech — systems, product practice, and cross-functional leadership.
2015 — 2019
UX Designer → UX Lead
Product & enterprise practice
Growing from hands-on UX into lead responsibility — interaction design, product clarity, and team craft.
2011 — 2015
Product & Industrial Design
Practice building toward systems work
Product and industrial design practice that built the foundation for systems thinking and product leadership.
2004 — 2011
Design Foundations
Early web · typographic craft
Exploring the International Typographic Style in India’s early digital landscape — before design systems had a name.
Also
I design systems for products. At home I keep living ones: animals, a balcony garden, a bike, and a shelf that changes what I notice.
Pets · Garden · Cycling · Reading
Work with Singh