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Enterprise Systems
Crowley Maritime
Challenge
International shippers faced fragmented communication across trucking companies, ports, and customs brokers, unclear total shipping costs due to hidden fees, and compliance risk from disconnected customs processes — with no unified way to get a clear, upfront freight quote across ocean, rail, and land networks.
Approach
Designed a guided, step-by-step quote wizard starting with route selection — origin and final destination.
Built a cargo details step — cargo readiness date and load type (Full Container Load, Less Than Container Load, breakbulk, or vehicle shipping).
Built a contact verification step — name, company, email, phone.
Built rate generation — the system processes geographic data, cargo dimensions, and schedule into a tailored pricing estimate.
Connected the quote flow directly into downstream execution — warehousing, tracking, and final delivery — as a single-source system rather than a standalone calculator.
Partnered with engineering to align front-end form fields with the underlying rate-engine and API constraints.
Worked with product and compliance stakeholders to bake customs clearance and regulatory requirements into the route-selection step.
Consolidated a dense, ~20-field legacy spreadsheet-style form into a clean 3-step progressive configuration.
Outcome
Unified cargo and container data structures with Product, translating maritime weight and dimension metrics into scannable interface elements for shippers.
Structured the multi-step wizard with per-step instrumentation, inline validation, and smart defaults so bad entries never reached customer support.
Embedded customs and regulatory data collection into the flow itself rather than treating it as a downstream legal review.
Introduced the design system this platform still runs on, well beyond the original engagement.
Frames
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