Challenge
2886 needed a digital presence that could hold artisan technique and a modern cut in the same frame — named after the founder’s ancestral weaving village, without looking like a heritage souvenir site or a generic fashion lookbook.
Web Design
2886
Craft technique, modern cut
- Role
- Designer
- Timeline
- Project engagement
- Engagement
- Brand and web
Approach
- 01
Worked from the brand’s origin: village, craft, and a minimal contemporary silhouette, rather than a catalogue-first grid.
- 02
Designed a quiet site structure so cloth, cut, and making could lead — photography and type carrying the story instead of decoration.
- 03
Kept the system small: a few page types, a restrained palette, and navigation that does not compete with the garments.
- 04
Treated the web as an extension of the atelier — detail-focused, not campaign-led.
Outcome
Craft on the web
The site holds traditional technique and modern design in one register instead of splitting heritage from product.
A durable brand frame
Minimal structure that can take new collections without a redesign each season.
Client work with a point of view
A fashion presence that reads as made, not merchandised.
Frames
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