Raghvendra Singh
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Web Design

Viralops

A complete redesign against an extended feedback cycle

Role
Freelance / independent designer
Timeline
3–6 months
Engagement
Freelance project
Viralops — A complete redesign against an extended feedback cycle

Challenge

Viralops needed a website redesign that reflected its dual hospitality and cinema tech offering — VServe-ProTecht for luxury hotel guest engagement and VServe-Cinemas for theater concessions — to hotel and venue operators worldwide.

Approach

  1. 01

    Ran discovery with founder Mrigank to understand brand positioning across the two product lines.

  2. 02

    Designed a full website redesign incorporating the initial round of stakeholder feedback.

  3. 03

    Presented the design for review — the feedback loop extended significantly beyond the original timeline due to delays on the client side.

  4. 04

    Delivered the redesign reflecting the initial feedback, though the engagement paused before a further iteration round or launch.

Outcome

Complete design work delivered

The redesign incorporated real stakeholder feedback even as the review cycle extended well past the original scope.

Client-side delay, not a design stall

Work was ready and waiting on the client’s review cadence. The project paused before launch due to that delay, not design quality.

Frames

Viralops diagram 1
Viralops diagram 2
Viralops diagram 3

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